How Should You Choose a Realtor to Market Your Home?
Logically, ask yourself these questions...
Is it the number of years they have been an agent? Is it how many homes they have sold? Is it the number of designations they have behind their name? Is it how big a team they have? Is it the company they work for? Is it the agent who acted as your Buyer's agent when you bought your home? Is it a close friend or relative who is an agent and will sell it for no commission? Is it an agent who greatly discounts their commission? Is it the agent who will work for a flat fee? Is it the agent with many listings in your area?
These common myths about agents OFTEN get you the wrong agent to SELL your home!
Please consider the following ATTRIBUTES which I consider IMPERATIVE for an agent to have to do the absolutely best 'job' for you! My criteria for picking an agent (and the criteria I would suggest to you) would be:
Superior Proven Marketing System in Detail! Superb Marketing Materials! Uses Direct Response Systems! Shows the Home herself to a Buyer instead of Assigning to Inexperienced Buyer Agents who don't know your home! Experienced, Full-Time, Really Cares if You Sell or Not! Possesses Professionalism and is Ethical! Reputation must be 'top notch' with Other Agents! Would Be PERSONALLY Involved in Marketing Your Home & Not Handing-Over Marketing to Assistants or Other Inexperienced Agents! Have a Strong Web Presence and Knowledge to Get Your Listing In Front of Buyers on the Internet! Knows How to and Where to Gather Information About the Market and Statistics and to Help You Initially Price Your Home Effectively, Who Will Keep You Updated Weekly of Market Conditions Changes so You Can Always Stay Competitive Until Your Home is Sold! Must Possess Negotiation Skills in Real Estate to Make Sure Your Needs are Fully Represented When You Get an Offer! AND, who will prepare you with Negotiation Rules and review of contract before you get the first offer! Live References Should Be Available to Talk to! Must be Present! Be There When You Have a Question, Want to Share an Idea, or Just Want to Talk! Be Available to Answer your questions at any time! Has multiple Commission Plans Based Upon Your Unique Needs and Plans and Still Provide Superior Service to GET YOUR HOME SOLD for MOST $$$ AND IN LEAST AMOUNT OF TIME! Agent should have an Guarantees of Tenacity & Persistence, Easy 'Fire Me' from Listing, Communications, and Availability.
Go to the page where you can request a copy of my Strategic Marketing System - 'Smooth Sale-ing'
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